ORIGINS
Personal need turned product
Personal need turned product
In the pursuit of more, longer days, harder training, higher expectations, we experienced firsthand what happens when the fundamentals are ignored. Progress stalled. Sleep suffered. Physically and mentally, we moved closer to burnout.
What started as a personal wake up call became a deeper question. What actually underpins sustainable human performance?
The answer was not another shortcut. It was the spectrum we had overlooked. How we sleep. How we recover. How we prepare to perform again the next day. In other words, how our biology functions across a full 24 hour cycle.
We became students of the process. We ran ultras, cycled across Europe, built companies, dipped our toes in ice water, and stress tested our routines. Not because we are superhuman, but because we are deeply curious, passionate, and committed to proactive health and human potential.
8hours was born from that journey. It began with redefining sleep as the foundation everything else is built on. As our understanding deepened, the vision expanded into a system built on time and human biology. Supporting how you wind down, rise, perform, focus, and sustain output over the long term.
8hours was never just about better sleep.
It is about unlocking your potential around the clock.
In sync with your biology, not against it.
Welcome to 8hours.
A system we live by, and one we are only getting started with.
Oliver & Mathias
VISION
Rewriting the rules of performance
Rewriting the rules of performance
For a long time, we’ve been taught that progress means pushing forward. Doing more. Trying harder. Sacrificing rest in the name of ambition.
But biology tells a different story.
True performance isn’t built through constant acceleration. It’s built through rhythm. Knowing when to push, and when to step back. Understanding that the body runs on a 24 hour cycle, guided by circadian biology.
At 8hours, we don’t believe our ambition is broken.
The question is whether your routines allows it to express itself.
To move forward, you sometimes need to slow down. To perform, you need to recover.
Recovery isn’t reactive. It’s a proactive act of self respect. One that protects your energy, restores balance, and creates the conditions for consistent performance over time. Practiced daily, it becomes an edge.
That’s why we don’t build shortcuts or stimulants. We build a system rooted in science and proven in practice. A set of daily habits and rituals designed to support how you sleep, rise, perform, and focus, in sync with your biology. Not for the ones afraid of doing the work, but simply want to do it smarter.
Because when you move with your internal rhythm, performance and wellbeing stops being a constant struggle. It starts becoming sustainable.
This is how we think about progress, intentional and built to last.
Join us in rewriting the rules of peak performance, whatever that means to you.
Stories of Actionable Delusion
